Former Operative executive joins Precise to help brands and agencies turn in-flight media intelligence into better investment decisions
NEW YORK, NY, UNITED STATES, November 10, 2026 /EINPresswire.com/ — Precise, an AI-powered in-flight measurement and analytics company, today announced that Tom Paradiso has joined the company as Client Solutions Lead. Paradiso will lead client onboarding and data integration and work with Precise’s science team to help brands and agencies uncover more value while campaigns are live.
Paradiso brings nearly 17 years of ad tech experience, including nearly 14 years at Operative, where he most recently served as Vice President of Global Customer Success and Sales Operations. In that role, he oversaw a global portfolio of hundreds of accounts and helped the company achieve record high retention rates in recent years. During his tenure, Paradiso held roles across technical consulting, ad operations, revenue operations, and customer leadership, managing teams ranging from newly formed groups to global organizations of more than 150 people. His experience leading teams follows an 11-year rowing career with Team USA, during which he competed in the 2008 Olympic Games and at the World Championship level.
“Tom understands both the technology advertising runs on and the day-to-day realities our clients face,” said Dave Antonelli, Chief Revenue Officer at Precise. “He has built customer success teams that earn trust and deliver exceptional retention. Tom brings that experience and the team-first mindset that made him an Olympian to a role central to our growth.”
Paradiso said his initial focus will be on mastering Precise’s platform and working directly with clients to establish clear measures of success, integrate the technology smoothly into existing workflows, and build a repeatable path from initial findings to long-term value. He was also drawn to Precise’s AI-native approach to product development and measurement.
“Buyers are being asked to make more decisions, faster, across more technology layers, and AI agents are accelerating that,” said Paradiso. “The opportunity is to understand which decisions are driving performance while a campaign is still running, then make improvements that fit how buyers already work. I am excited to work alongside clients to turn that intelligence into measurable results.”
About Precise
Precise provides in-flight measurement and analytics built for the autonomous advertising era. Precise gives brands and agencies a clearer view of where media dollars are going, what each decision is contributing and where investment can work harder while campaigns are still live. Its technology works within the platforms and tools buyers already use, helping buyers make better-informed decisions across increasingly complex advertising environments.
Joseph Zappa
Sharp Pen Media
+1 516-477-1617
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